Nuts.com is a family-owned snack brand known for its colorful personality and premium nuts, snacks, and treats. As the design lead, I've helped evolve the brand's visual identity, creating a more cohesive and recognizable experience across packaging, digital, and retail.

A major part of this work was rethinking the brand's packaging system. By introducing category-specific colors and refreshed illustrated characters, we created a clearer way for customers to recognize products in their pantry while bringing more personality and consistency to a lineup of thousands of products.