Nuts.com is a family-owned snack brand known for its bold personality and premium nuts, snacks, and treats. As creative lead, I helped evolve the brand through a new visual and packaging system that made the experience more intuitive for customers. Color and character now work together to communicate flavor, function, and personality in a way that makes sense in the pantry, while updated characters bring warmth and heart to the brand and reflect the playful spirit at its core.