Pop & Sol was created as a new retail snack brand from Nuts.com, designed to reach a younger audience and stand out alongside established names in the snack aisle.

Working closely with our leadership team, I helped shape the brand's positioning and led its creative development from the ground up, from naming and visual identity to packaging, messaging, and tone of voice. The result was a bold, playful brand that brought a fresh perspective to Nuts.com's nearly 100-year history, eventually launching in approximately 80% of Target stores.